Big Pharma contributes to mental health stigma in its attempts to sell psychiatric drugs. Big Pharma's message is that people with depression need anti-depressives like diabetics need insulin and talk about chemical imbalance in the brain. They appear to be taking the blame away from person, but they are not. We eat this up and agree and repeat it thinking we are being politically correct. We think this helps people with mental illness feel less stigmatized. But it helps Big Pharma sell its message, and sell their medications.