Take a moment to think of your favorite media villain. I bet the character that just came to mind is portrayed as having a mental illness with a sprinkle, or more like a heap of dramatization for theatrical effect. Batman's Two-Face struggles deeply from poorly represented dissociative identity disorder (DID), as does Split's protagonist with the 23rd identity of Kevin being The Beast, an entirely fictitious representation that--intentionally or not--paints individuals suffering from DID as violent and inhuman. The cinematic tactic aimed at creating drama and bolstering a storyline comes with an unintended and paramount side effect: stigma.
Dealing with Stigma
The basis of marketing is pretty simple: identify a problem your target customer is facing and offer a solution. In most cases, it’s effective, but, unfortunately, it’s also used in predatory marketing practices that don’t necessarily a sound product or opportunity to offer. It’s important to be able to recognize mental health stigma used in marketing tactics in order to protect yourself from falling prey to them.
This July marks the 14th anniversary of the Bebe Moore Campbell National Minority Mental Health Month, also known as Black, Indigenous, and People of Color Mental Health Month (BIPOC MHM). In a world that seemingly revolves around race, it's nearly impossible to ignore the stark disparities deeply rooted in minority and historically oppressed communities regarding mental health accessibility and stigma.
In 2022, the potential for overstimulation is real, from phones to smartwatches and everything in between. Even now, as I type away on my laptop, I can't help but ponder the previous eight hours I spent staring at an almost identical screen. I'm not naive. I know that technology--and the no doubt plethora of benefits we reap from it--is an integral part of our daily lives. I'm no technology shunner; I'm simply a mental health enthusiast.
Boundaries are one area in my life that I wish I were better at. I have trouble completely putting myself first, even if it becomes a detriment to myself, especially my mental wellbeing. It dawned on me, though, that I had set boundaries before. While I had thought I didn’t really have any, I do have boundaries I’ve set up to protect my mental health. The reason I’ve never really thought of them in that light is that I’ve struggled with feeling like a bad person by doing so.
Simone Biles, Naomi Osaka, Ben Simmons--at first glance, these three individuals do not seem to have a lot in common; but upon closer examination, there is more similarity here than meets the eye. Within months of each other, Biles, Osaka, and Simmons all spoke publicly--some more frequently than others--about their mental health struggles. While Biles and Osaka received some criticism, the general sentiment was acceptance and support; for Simmons, however, the same can not be said. So why did the public mock him and rally behind her? Why was he a laughing stock and she a hero? Unfortunately, the answer to this question may run as deep as the all-too-familiar and stigma-fueled cliché: real men don't cry.
A couple of weeks ago, I volunteered to distribute sanitary products and a hot meal to the unhoused community of Washington D.C. through the impactful and committed organization, The Distant Relatives Project. The experience produced a mix of emotions. I felt heartbroken to see so many individuals in need; the worst of it was learning that a large number of unhoused individuals who struggle with mental health issues do not have access to professional help. It is a crisis.
Until a year ago, I did not equate May with Mental Health Awareness Month (MHAM). Flowers, sunshine, summer break, and my birthday most definitely, but not mental health. My battle with depression completely opened my eyes to mental illness and mental health as a whole, and I can confidently say that one month, even one year, dedicated to the topic does not do it justice. But to be fair, it is a hopeful and actionable start.
I am grateful for the podcasts that help me maintain mental wellness, but first, this background story: In April of last year, while the world was just beginning to open back up, I was experiencing the bleak fallout from a traumatic breakup. Much like when I was at my lowest low, battling depression later that summer, I was constantly searching for ways to forget. One of my favorite ways to accomplish this was going for long, and I mean long, walks. I would put on my shoes, walk down my apartment stairs and just walk. Sometimes three miles, sometimes five, and nine or 10 on the bad days.
Journaling is one way I fight mental health self-stigma and is, fortunately, becoming increasingly popular in today's world. Used as a method for releasing negativity, spurring creativity, and everything in between, journaling can create a safe space for many people who practice it.